UTAH JAZZ
The Utah Jazz are an NBA franchise with a global fan base and a highly visible roster of corporate partnerships requiring cohesive, on-brand promotional materials.
role:
DESIGNER
client:
UTAH JAZZ
project:
SPONSOR ACTIVATION, POSTER DESIGN, SPORTS MARKETING, BRAND COLLABORATION
THE CHALLENGE
Team sponsors needed a unified poster series that could celebrate their partnerships while remaining authentic to the Utah Jazz brand. Designs had to balance player prominence, mascot energy, and sponsor visibility without overwhelming the core identity of the team.
THE STRATEGY
The direction focused on creating a system that felt unmistakably Jazz while giving each sponsor a moment to shine.
Key priorities included:
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Maintaining strict alignment with league and team brand standards
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Highlighting recognizable players and The Bear
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Ensuring sponsor integration felt premium rather than intrusive
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Designing assets that worked across arena, retail, and promotional use
THE EXECUTION
I developed a series of sponsor posters built from a consistent visual framework, including:
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Player-driven hero compositions
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Structured sponsor placement and hierarchy
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Cohesive typography and color treatments
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Adaptable templates for multiple partners
The work balanced excitement and clarity, allowing sponsor messages to land while preserving the integrity of the team brand.
THE RESULTS & IMPACT
Stronger Sponsor Visibility
Partners received bold, professional assets aligned with the energy of the franchise.
Brand Integrity Maintained
Every execution respected official standards while still feeling fresh and engaging.
Reusable System
The framework enabled efficient creation of additional posters as partnerships evolved.
Fan-Focused Appeal
Featuring players and the mascot helped maintain emotional connection with the audience.
