JIL GOORMAN

Skin care and esthetics clinic launching a new product line.

role:

DESIGNER

client:

JIL GOORMAN

scope:
BRAND IDENTITY, PACKAGING DESIGN, PRODUCT LINE DEVELOPMENT, VISUAL SYSTEMS

THE CHALLENGE

The clinic required a brand refresh and packaging system that would honor its established reputation while signaling innovation and premium quality in a competitive skincare market. The new identity needed to resonate both in treatment environments and on retail shelves, communicating trust, efficacy, and modern sophistication.

THE STRATEGY

The approach centered on evolving the brand through refined minimalism.

Key priorities included:

Maintaining familiarity for existing clients
Introducing a contemporary visual language suited for product merchandising
Creating a cohesive architecture capable of supporting future SKUs
Elevating perceived value through disciplined typography and form

THE EXECUTION

I developed a refreshed identity and packaging direction that combined classic typographic structure with modern composition.

Deliverables included:

Updated logo and brand expressions
Packaging systems for the new product line
Label hierarchies and information design
Visual standards for retail and in-clinic presentation

Every detail was designed to communicate cleanliness, confidence, and care—ensuring the brand felt as effective visually as the treatments themselves.

THE RESULTS & IMPACT

Elevated Retail Presence
The refined identity positioned the product line to compete confidently within the premium skincare and esthetics market.

Stronger Brand Continuity
Clients experienced a seamless transition between in-clinic services and at-home products.

Future-Ready System
The packaging architecture created a foundation for line extensions and continued growth.

Modernized Perception
The updated visuals reinforced the clinic’s forward-thinking philosophy while preserving its trusted heritage.