IMAGE STUDIOS
National salon suite franchise providing independent beauty professionals with premium, fully equipped studio spaces.
role:
DESIGNER
client:
IMAGE STUDIOS
scope:
PRINT COLLATERAL, ENVIRONMENTAL GRAPHICS, BRAND STANDARDS, FRANCHISE MARKETING
THE CHALLENGE
IMAGE Studios, a fast-growing salon suite franchise, needed updated forward-facing marketing materials and in-studio environmental graphics that reflected the sophistication of its brand and the ambition of its studio professionals. Existing materials lacked consistency and did not fully communicate the premium, modern experience the company wanted to project to prospective owners and clients.
THE STRATEGY
The objective was to create a visual language that felt bold, elevated, and unmistakably contemporary while remaining flexible enough for use across multiple franchise locations.
Key considerations included:
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Reinforcing a high-end, design-forward brand perception
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Supporting franchise development and local marketing needs
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Creating cohesive experiences from entry to interior environments
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Ensuring materials were easy to reproduce and deploy at scale
THE EXECUTION
Working from the core brand direction, I developed and delivered:
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Redesigned print collateral and promotional publications
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Environmental graphics for studio interiors and shared spaces
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Visual systems that aligned marketing materials with the physical environment
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Production-ready assets that could be replicated across locations
The work balanced minimalism with impact, using strong typography, confident layouts, and disciplined color application to mirror the professionalism of the IMAGE Studios community.
THE RESULT & IMPACT
Elevated Brand Perception
Updated materials presented a more premium, design-conscious identity aligned with the expectations of modern beauty entrepreneurs.
Cohesive Physical Experience
Bringing environmental and marketing design into alignment created a stronger, more immersive brand presence within each location.
Franchise Scalability
Standardized systems made it easier for new and existing studios to implement materials consistently while maintaining brand integrity.
Exceeded Expectations
The final deliverables not only met the brief but pushed the visual standard forward, helping IMAGE Studios better express its position in a competitive market.
